For Sale By Owner
The success of a private property sale depends heavily on the marketing strategy that you create. Consistent and carefully planned marketing efforts will deliver excellent results.
Many private property sellers worry because they lack the marketing background that real estate agents have. Are you concerned and scared of the opportunity? The good news is that internet provides amazing marketing options that are perfect even for people that have no marketing experience at all.
Internet marketing is inexpensive, targeted and very efficient. Here is everything that you need to know, in order to promote real estate for sale by owner online.
Come Up with a Marketing Strategy
Property promotion cannot be sporadic, especially if you are trying to sell on your own. Before doing anything else, sit down and spend some time on drafting your private property sale marketing strategy.
What is the profile of your potential buyer? Do you want to sell to a local, a national or an international buyer? Answering these questions will help you determine the specifics of the perfect real estate marketing campaign.
Use Social Networks
Real estate for sale by owner marketing should be heavily dependent on social networking.
Start by letting your friends and the people that you communicate with online that you are about to sell a house. It is possible for some of these friends and acquaintances to show interest in purchasing your house.
Social networks like Facebook and Twitter can also be used to drive traffic to your online property listing. Promoting your listing will help you reach a bigger group of people, which increases your chances of a quick private property sale completion.
Choose the Property Listing Text Carefully
The text of your real estate listing should be descriptive and specific enough. Ambiguous statements and exaggerations will discourage potential buyers from contacting you.
Come up with an interesting and attention-grabbing headline. It should provide information about the size of the property, the location and the price. If there is something very special and interesting about the house, you should mention it in the headline, as well.
The listing should provide more information about the number of rooms, the number of bedrooms, the number of bathrooms, the date of the last renovation, the condition of the kitchen and its appliances, the availability of a walk-in closet, a garden, a garage and a swimming pool.
Avoid clichés in the real estate room. Words and phrases like splendid, charming, unique, spectacular, cozy, breathtaking, special and must-see, one of a kind and modern say little and they demonstrate a lack of imagination. Instead of saying that the house has a modern living room, take some time to describe what makes the living room so desirable.
Use Photo and Video
A good private property sale marketing strategy should rely on professionally shot photographs and video clips.
Uploading a video on YouTube can help your real estate for sale by owner marketing campaign go viral. The video could present the interior and the exterior of the house. Alternatively, you can have an owner testimonial. Use the video to explain to potential buyers why the house is special and why it is worth the purchase.
Make sure that you have a high quality photo gallery, as well. Potential buyers will be drawn to the photographs. If they like what they see, these people will pay attention to the property listing’s text. The photos should present sufficient information. Present the exterior, the rooms and some of the most interesting details.
Internet marketing is the perfect opportunity for private property sellers. Use this opportunity wisely. Take some time to do your homework. Having a strategy and being consistent in your promotional efforts will soon deliver the expected results.